The catchily titled Freakonomics: A Rogue Economist Explores the Hidden Side of Everything is, for those who haven't read it, a 2005 non-fiction book by University of Chicao economist Steven Levitt and New York Times journalist Stephen J. Dubner that applies economic theory to subjects not usually seen in economic terms (is there anything these days that isn't?).

Earlier this year a film adaptation was released, one that united six documentary filmmakers – Heidi Ewing (Jesus Camp), Alex Gibney (Taxi to the Dark Side), Seth Gordron (The King of Kong), Rachel Grady (The Boys of Baraka, Jesus Camp), Eugene Jarecki (The Trails of Henry Kissinger, Why We Fight) and Morgan Spurlock (Super Size Me) – to examine human behaviour from a perspective of incentives and statistics. Conventional wisdom gets caught in the crosshairs when Jesus Camp co-directors Heidi Ewing and Rachel Grady explore how underachieving kids respond when they're rewarded for hard work with greenbacks; Gibney throws open the curtain on sumo wrestling; Spurlock examines how baby names can affect a child's development; and Why We Fight director Eugene Jarecki offers a troubling hypothesis on why the early-'90s saw some of the lowest crime rates of the latter 20th century.

Freakonomics will open in selected cinemas on 3rd December 2010, then will be available as an iTunes exclusive download on 20th December 2010, and will be released on UK DVD on 3rd January 2011 at the RRP of £15.99). All three will be handled by Optimum Home Entertainment.

We can't be sure about the download, but the DVD will have the following extras:

• Producers' Audio Commentary with Chris Romano, Dan O'Meara, and Chad Troutwine;
• Directors' Audio Commentary with Seth Gordon, Morgan Spurlock and Jeremy Chilnick (Writer), Alex Gibney, Eugene Jarecki, Heidi Ewing and Rachel Grady;
• Additional Interviews with Steven Levitt and Stephen Dubner;
• HDNet: A Look at Freakonomics.